Marketing Concepts Made Easy:

A Professor at one of the IIM's (INDIA) was explaining marketing concepts to
the Students:-

1. You see a gorgeous girl at a party. You go up to her and say: "I am very rich. Marry me!" - That's Direct Marketing

2. You're at a party with a bunch of friends and see a gorgeous girl. One of your friends goes up to her and pointing at you says: "He's very rich. Marry him." - That's Advertising

3. You see a gorgeous girl at a party. You go up to her and get her telephone number. The next day, you call and say: "Hi, I'm very rich. Marry me." - That's Telemarketing

4. You're at a party and see gorgeous girl. You get up and straighten your tie, you walk up to her and pour her a drink, you open the door (of the car) for her, pick up her bag after she drops it, offer her ride and then say:
"By the way, I'm rich. Will you marry me?" - That's Public Relations

5. You're at a party and see gorgeous girl. She walks up to you and
says: "You are very rich! Can you marry ! me?" - That's Brand Recognition

6. You see a gorgeous girl at a party. You go up to her and say:
I am very rich. Marry me!" She gives you a nice hard slap on your face. - That's Customer Feedback

7. You see a gorgeous girl at a party. You go up to her and say:
"I am very rich. Marry me!" And she introduces you to her husband. - That's Demand and Supply Gap

8. You see a gorgeous girl at a party. You go up to her and before
you say anything, another person come and tell her: "I'm rich. Will you
marry me?" and she goes with him - That's competition eating into your
market share

9. You see a gorgeous girl at a party. You go up to her and before
you say: "I'm rich, Marry me!" your wife arrives. - That's restriction for entering new markets


Posted by - Swekha Menon